Laura is a passionate advocate and speaker, engaging young people in a conversation about identity and behaviours. She inspires us to not just be consumers of culture but creators of culture. She challenges our cultural norms in regards to pornography, sex, relationships and success. Laura poses the question "What’s Normal?"
In 2016, Laura co-founded ‘What’s Normal?’ a youth run advocacy movement that engages and educates young people. Through developing a schools based education program and online platform, she empowers young people in Australia and Overseas to think critically about the culture around them.
Since co-founding What’s Normal?, she has been awarded the Victorian Young Achiever of the year for 2017, The Saward Dawson Community Service and Social Impact Award 2017 and was selected to be part of The Foundation of Young Australians, Young Social Pioneers program in 2016. She is a spokesperson against the objectification of women, and sexualisation of young people in today’s culture. She has addressed a variety of audiences ranging from young people to teachers, parents, and academics.
As a leading voice in this arena, Laura has appeared both on national TV and radio as well as being regularly quoted in the print media. In early 2015 she began the Zoo campaign with Collective shout, actively engaging with the public to have the lads magazine removed from supermarket shelves which successfully saw it's closure.
Her background in marketing, and advertising has given Laura insight into what influences the younger generation and the narrative they are being told. She is dedicated to not only challenging this narrative but to offering an alternative story of both hope and change.